OUR TEAM

Dedicated to building with purpose and clarity. Collaboration and curiosity drive everything we do.

FOUNDERS

Michelle Lim, Cultural Architect

Michelle Lim, PhD, is a cultural architect, independent curator, and creative producer working across contemporary art and creative enterprise. Based in Singapore and New York, she conceptualizes and develops projects and partnerships oriented toward long-term social impact, cultural legacy, and sustainable value creation.

She brings a distinctive, cross-disciplinary perspective shaped by her training in art history, experience in diplomacy and advertising, and a curatorial practice developed through collaborative work across Singapore,, New York, Tokyo and Paris.

Her work focuses on designing philanthropic and cultural initiatives, and advising on how we can meaningfully contribute to society and leave a lasting impact. Collaborating with artists, cultural organizations, and private partners—including family offices—she helps shape thoughtful, future-oriented models of cultural engagement, legacy building, and cross-border collaboration.

Michelle holds a PhD in Art and Archaeology from Princeton University and was a Curatorial Fellow in the Whitney Independent Study Program 2009/10. She sat on the Acquisitions Advisory Committee for the Singapore Art Museum and is a member of the AICA-USA, the largest national chapter of the Paris-headquartered l’Association Internationale des Critiques d’Art (AICA).

Vernice Chua, Cultural Strategist

Vernice Chua is versatile as a brand consultant, entrepreneur, creative writer and positive psychology practitioner.

As a brand builder and cultural collections strategist, Vernice believes in creating intrinsic value between philanthropic action, heritage, and our interactions with the world – both emotionally and financially. The value should be one that is driven to build positive changes in our world.

Vernice has built a wealth of experience in managing and creating brand businesses. As a brand strategy consultant at Interbrand, she worked with clients from various industries spanning FMCGs, government, banking, property development and non-profits. She contributed to the valuation of the Top Singapore Brands 2002 conducted by IE Singapore. With a keen interest in branding for the non-profits, she plays an advisory role for them and consults for youth causes, social welfare groups, hospices, and an anti-drug and rehabilitation organisation. 

Her work as a fiction writer spans across multiple genres, encompassing graphic novels, poetry, prose, and also novels. “Haee The Cat with a Crooked Tail”, 1st book in her book series, won the International IndieReader Discovery Award 2013.

Vernice holds a B.A. in English Literature, an M.A. in Communications and a G.D. in Applied Positive Psychology.